The Past, The Future, and the First-Party Data

It’s history: the traditional way to build a credit profile

  • Credit history
  • Amount of money an individual owes
  • The number of new lines of credit an individual has opened
  • The length of an individual’s credit history

First-party data: what is it?

  • Character — how financially mature is an individual? What is their savings propensity? What is their credit attitude?
  • Stability — how stable is an individual across various socioeconomic indicators and dimensions? What does the future hold in terms of their credit longevity?
  • Financial Capacity — What are their actively serviced debts and payoff time frames? What are their living costs? What is their forecasted monetary inflow? What is their forecasted financial support?
  • Macro-financial Position — What are their employment prospects in their industry? What is their career stage? What is their household composition?

The foreseeable future: enhancing traditional credit profiles with first-party data

  • A wider audience — access to credit from those who may not previously have been able to obtain it.
  • More personalization — a more holistic picture of which products suit customers of different and diverse financial profiles.
  • Clearer customer profiles — enhanced insights around credit preparedness, income stability, financial maturity, and credit history
  • Smarter red flags — the opportunity to assess and identify red flags earlier on in the lending process, through deeper insights and at-risk signifiers.
  • Faster onboarding — A forward-looking view that helps automate affordability and streamline manual underwriting.
  • Forward-looking credit scoring — future-facing profiles that enable better access to credit
  • A kinder consumer experience — by eliminating administrative redundancies and automating previously-laborious tasks, a gentler, more efficient approach toward consumers.

A new era for lenders and consumers



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We do hard things so people don’t have hard times. And we’re starting by fixing the income ecosystem — for everyone.